My website design has been inspired by my passion for the arts, so it may come as a surprise to know that much of the work I do for clients is B2B, trade and technical.
In my first agency job, I had a lot of B2B accounts and at the time I was desperate to do more of the seemingly glamourous consumer work. The trouble was, I was really good at the trade stuff and it took me a while to realise that not everyone could do it well.
When I progressed into the freelance world, I found that trade and technical PR was the one thing people really needed help with. As someone who could quickly get their head around most things, I was a fantastic resource for agency B2B teams.
So when I was designing my website, I carefully considered whether the arts spin of the site would put off potential B2B clients. Would people believe that I could be passionate about both arts and technology? It’s not unheard of for people to excel at both – Hedy Lamarr and Leonardo Da Vinci spring to mind – but it’s certainly not commonplace either.